zeal communications

shaping internal communication for better business performance

Do you suspect that your employee communications could be more effective, but need a helping hand getting on the right track?

We are internal communications specialists who help companies of all sizes achieve more by empowering them to better connect with their people. Better connection comes from having the 4P's covered – Purpose, Plumbing, People and Punch!

Click through our banner above to see how we can help you tackle some common challenges. If any of these sound familiar, why not get in touch – you may be closer than you think to some simple and refreshing solutions that won't break the bank!

Internal communication: why you can't afford to get it wrong

Countless statistics prove the direct correlation between employee engagement and business performance.  When uncertainty reigns, you need to do even more to protect the goodwill of your people - they need more dialogue, more reassurance and a reason to believe in your company's future.

Without this, the rumour mill kicks in, morale starts to plummet, and with it, productivity and customer service. Before you know it, your best people jump ship and join your competitors.

Don't hit the 'self-destruct button' and ignore the power of internal communication. Successful businesses embrace it. If you want to be in that camp, we can help you get there.

Here's how we help...

Purpose

strategy & planning

If your internal communications aren’t designed to encourage higher performance from your people, why bother?  And if your people are bombarded with emails that aren’t entirely relevant to them, they switch off to the ‘noise’ and don’t hear the important stuff.

Get on the front foot with purposeful, well thought through and timely communications that support your business objectives.

We can help you translate your business strategy into a solid internal communications strategy supported by detailed plans, so you can see at least 12 months ahead what messages will circulate, by which means, and when.  We also work with you to make sure there is full alignment with your external communications.

Plumbing

channels & governance

If your employees get information before their line managers have the chance to familiarise themselves with the content… if you’re not currently capturing your people’s best ideas to give you a competitive edge… or if embarrassing mistakes happen with internal communication – perhaps it’s time to assess whether your channels are adequate and whether everyone is clear on how (and how not) to use them.

Make sure you have the right ‘plumbing’ for relevant information to travel smoothly up, down and sideways in your organisation.

We can help you establish and promote the channels that are right for your business, as well as the do’s and don’ts surrounding their use.

  • Intranet design and delivery
  • Social media for the workplace
  • Employee newsletter/magazine production
  • Core briefs
  • Team talk facilitation
  • Audio channels
  • Corporate videos
  • Events & conferences
  • Communication protocols & sign-off procedures

People

commitment & skills

You may have a great strategy and a whole range of channels to connect with your employees, but if the people in charge of communicating – essentially, line managers – lack the will, the skills and the confidence to do so, it’s a non starter.

Challenge your leaders to lead by example in actively engaging with their teams.  Equip your managers with everything they need to effectively talk and listen to their people.  Then watch performance improve.

We can help you identify and fill any gaps in communication skills at critical levels in your business.

  • Executive coaching and guidance
  • Bespoke training for managers
  • Communication toolkits

Punch

messaging & copywriting

A few tips …

#1 Be clear on what you want people to know, feel and do as a result of receiving your messages.

#2 One size rarely fits all – Barbara on reception may be motivated by different things to Dave the account manager. There’s a knack to tapping into what makes different people tick, and writing accordingly.

#3 What works well on a poster doesn’t necessarily work as well in a speech or on the intranet.

We can help you craft clear and concise yet engaging messages relevant to your audience and appropriate for your channels.  We also provide a copy writing/editing service for those times when you need an extra pair of hands.

  • Company tone of voice
  • Audience mapping/employee profiling
  • Key messaging planners
  • Engaging content that people want to read